JACK RICO
MANAGING PARTNER || CULTURAL STRATEGIST || ENTERTAINMENT JOURNALIST
MANAGING PARTNER || CULTURAL STRATEGIST || ENTERTAINMENT JOURNALIST
Hi, and welcome to my page.
I’m Jack Rico, Managing Partner of New Majority Ready, founder and editor-in-chief of ShowBizCafe.com, and an entertainment journalist, film critic, cultural strategist and veteran television host.
For more than two decades, I have focused on how Latino culture influences and reshapes American entertainment, who gets to tell those stories, and what those changes mean for Hollywood and Latino audiences.
Today, my wife and business partner, Jacqueline Hernández, and I lead New Majority Ready, where we have worked with clients such as Lincoln Center, Netflix, and Comic Relief to help them better understand and reach multicultural America while future-proofing their businesses.
I oversee New Majority Storytelling, the company’s creative arm, where I develop multicultural programming for a mainstream America, plus content ideas for film, television and digital platforms.
Also, I keep myself always plugged in by covering Latinos in the Hollywood industry via ShowBizCafe.com, which I founded in 2007.
In late 2024, I appeared in ABC News’ primetime special “Latinos in Hollywood: Owning Our Destiny”, discussing the history and significance of Latino representation in American cinema.
The award-winning podcast, “Brown & Black," which I created and co-host, also expanded to television with two episodes that aired on CUNY TV, exploring AI and Afro-Latino culture in Hollywood.
Over the years, I have contributed to NBC’s “TODAY,” MSNBC, ABC News, VH1, Telemundo and Univision, and I have been quoted by The Washington Post, Bloomberg, People Magazine, BuzzFeed News and NBC News.
My interviews have included Aubrey Plaza, Cameron Diaz, George Lopez, Beyoncé, Guillermo del Toro, and Grammy CEO Harvey Mason Jr., amongst others.
My television career began as a founding anchor of Univision 41’s “Al Despertar,” New York City’s first Spanish-language morning newscast. Years later, I hosted NBC and Telemundo’s Emmy-nominated “Consumer 101” for two seasons.
I also founded and served as the inaugural chair of ¡Viva Broadway!, The Broadway League’s national audience-development partnership with Latino audiences. I later taught Entertainment Journalism as an adjunct professor at Montclair State University.
I am currently a member of the Television Academy, where I vote for the Emmy Awards, the International Academy of Digital Arts and Sciences, where I serve as a judge for the Webby Awards, the Critics Choice Association and LEJA, the Latino Entertainment Journalists Association.
“They say that the best thing in life is to marry the thing you're the best at with the thing you love the most.” - JR













Hoda & Kathie Lee, Consumer 101, Megyn Kelly, Nick Lachey, NBCNews.com, MSNBC, Fusion, NY1, Arise Network, moderating Jessica Chastain, Josh Radnor, HBO Latino, HBO Max, and more.

"When you talk about radio history, and the birth of salsa and being a DJ and promoter at same time, that was Polito Vega," entertainment reporter Jack Rico told NBC News.

"She rediscovered her roots, embraced her roots when the times changed," said the entertainment journalist and podcast host Jack Rico.

"The conversation this year is, we made it into the lead," said Latino film critic Jack Rico.

Mass-media moments are critical to representation, Rico argued, because consumer acceptance changes when media embraces artists, language, and culture.

"The people in charge, mostly, are non-Hispanic people and they are the ones with the power to approve and greenlight Latino stories," said Jack Rico.
I host the Apple featured Highly Relevant podcast. A Latino pop
culture show whose premise is to identify and explain how Latino creatives are
influencing and reshaping American pop culture. I do that by speaking with the
most highly relevant newsmakers of the week, along with the nation's most
respected and influential journalists about what they see and why it matters.
You can expect incisive and insightful commentary, thought-provoking interviews
and curated recommendations about what you should watch, read and listen to.
This is a podcast for people who want an inside glimpse at what American pop
culture really looks like in 2020. Have a listen via
iTunes,
Spotify,
Amazon Music,
iHeart Radio, or
Pandora,
and of course, all in your phone 🎧!





Guests of the podcast include filmmakers, actors, artists, activists, and culture makers shaping American entertainment.
If you'd like a look at my most recent work (interviews, think pieces, podcast
shows), you can request that in the email below.