JACK RICO

Hi, and welcome to my official web page.

My name is Jack Rico, Managing Partner of New Majority Ready, founder and editor-in-chief of ShowBizCafe.com, and veteran television host, podcaster, entertainment journalist, film critic and cultural strategist.

Today, I help brands, media companies and cultural organizations understand Latino and multicultural audiences and develop stories for film, television and digital platforms.

For more than two decades, I have focused on how Latino culture influences and reshapes American entertainment, who gets to define that, and what those changes mean for Latino culture.

My wife and business partner, Jacqueline Hernández, and I lead New Majority Ready, where we have worked with clients such as Lincoln Center, Netflix, and Comic Relief to help them better understand and reach multicultural America while future-proofing their businesses.

I oversee New Majority Storytelling, the company’s creative arm, where I develop multicultural programming for a mainstream America, plus content ideas for film, television and digital platforms.

Also, I keep myself always plugged in by covering Latinos in the Hollywood industry via ShowBizCafe.com, which I founded in 2007.

In late 2024, I appeared in ABC News’ primetime special “Latinos in Hollywood: Owning Our Destiny”, discussing the history and significance of Latino representation in American cinema.

The award-winning podcast, “Brown & Black," which I created and co-hosted for five years, also expanded to television with two episodes that aired on CUNY TV, exploring AI and Afro-Latino culture in Hollywood.

Over the years, I have also contributed to NBC’s “TODAY,” MSNBC, VH1, Telemundo and Univision, and I have been quoted by The Washington Post, Bloomberg, People Magazine, BuzzFeed News and NBC News.

My interviews have included Aubrey Plaza, Cameron Diaz, George Lopez, Beyoncé, Guillermo del Toro, and Grammy CEO Harvey Mason Jr., amongst others.

My television career began as a founding anchor of Univision 41’s “Al Despertar,” New York City’s first Spanish-language morning newscast. Years later, I hosted NBC and Telemundo’s Emmy-nominated “Consumer 101” for two seasons.

I also founded and served as the inaugural chair of ¡Viva Broadway!, The Broadway League’s national audience-development partnership with Latino audiences. I later taught Entertainment Journalism as an adjunct professor at Montclair State University.

I am currently a member of the Television Academy, where I vote for the Emmy Awards, the International Academy of Digital Arts and Sciences, where I serve as a judge for the Webby Awards, the Critics Choice Association and LEJA, the Latino Entertainment Journalists Association.