JACK RICO

Hi, and welcome to my page.

I’m Jack Rico, Managing Partner of New Majority Ready, founder and editor-in-chief of ShowBizCafe.com, and an entertainment journalist, film critic, cultural strategist and veteran television host.

For more than two decades, I have focused on how Latino culture influences and reshapes American entertainment, who gets to tell those stories, and what those changes mean for Hollywood and Latino audiences.

Today, my wife and business partner, Jacqueline Hernández, and I lead New Majority Ready, where we work with companies, leaders and creators trying to understand multicultural America and future-proof their businesses. I oversee New Majority Storytelling, the company’s creative arm, where I develop multicultural intellectual property and content ideas for film, television and digital platforms.

I also keep my finger on the pulse by covering film, television and Latino entertainment through ShowBizCafe.com, which I founded in 2007. That work keeps me connected to the industry and to the cultural shifts shaping audiences in real time.

The common thread through all of my work has always been reporting on and making sense of how Latino culture influences mainstream English-language entertainment.

In late 2024, I appeared in ABC News’ primetime special Latinos in Hollywood: Owning Our Destiny, as a featured guest discussing the history and significance of Latino representation in American film. Brown & Black, the award-winning podcast I created and co-hosted, also aired two episodes on CUNY TV about AI and Afro-Latino culture in entertainment.

Over the years, I've appeared on national television such as NBC’s TODAY, MSNBC, ABC News, VH1, Telemundo and Univision, and I have been quoted by People Magazine, The Washington Post, Bloomberg, People, BuzzFeed News and NBC News.

My interviews have included Aubrey Plaza, Cameron Diaz, George Lopez, Beyoncé, Guillermo del Toro, and Grammy CEO Harvey Mason Jr.amongst others.

My television career began as a founding anchor of Univision 41’s Al Despertar, New York City’s first Spanish-language morning newscast. Years later I hosted NBC and Telemundo’s Emmy-nominated Consumer 101 for two seasons.

I also founded and served as the inaugural chair of ¡Viva Broadway!, The Broadway League’s national audience-development partnership with Latino audiences. I later taught Entertainment Journalism as an Adjunct Professor at Montclair State University.

I am a currently a member of the Television Academy, where I vote for the Emmy Awards, the International Academy of Digital Arts and Sciences, where I serve as a judge for the Webby Awards, the Critics Choice Association, and LEJA (the Latino Entertainment Journalists Association).